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Mission

Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £81.5 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

£81500000
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Killer blog

Don’t shelve your flagging fundraising products.
Show ...

Former well-performing fundraising product gathering dust on the shelf? Time to show it some love and return it to its former glory (or perhaps even more)? The benefits of revitalising a failing, or tired...

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A supporter is for life, not just Christmas

At least we think they should be.  You would have to have your head buried in a huge box of Quality Street (for us this is not an unlikely occurrence) to miss the huge number of appeals hitting our doormats, screens, laptops and mobiles over the Christmas period. So, how...

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How to make a £1Million fundraising product

Who wouldn’t want to create a fundraising product that raises £1,000,000 for their charity, right?! Well think BIG, because we know it can be done, and with the right attitude, plan and approach you can do it. We’ve done it before (with 8 charities and counting), so we can...

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THE MOON ON A STICK

The secrets to a successful Christmas campaign By Gary Milton. If there’s one thing that defines the Killer Creative way, it’s this. We don’t do vanilla. Our job as a creative strategic fundraising agency is to create high-concept killer campaigns that will provoke an emotional reaction.  We are in...

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The charity agency that covers every base

Where: Hyde Park When: Thursday 11th August What: The Charity Softball League This time last week, the sun was shining and the team here at Killer brought Brighton beach up to Hyde Park for the Charity Softball Final, and what a day it was. Luckily our deckchairs and parasols...

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View your fundraising from a different perspective

If you could see the back of your own head, the view might surprise you. Because how you view yourself is completely different to how others see you.That’s why it often takes someone else to spot your strengths, weaknesses and opportunities for improvement. Someone like us.   At Killer,...

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Zoom Room Takeaways
– Connecting Through Creativ...

Thursday 25th November 2021 saw us host our 7th Zoom Room series: Connecting Through Creative. Our Zoom Room sessions came about back in 2020 when lockdowns and remote working became the norm, and we...

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Your cause – Who cares?

  We know the cause is the heart of a charity binding everything together, but when expanding your fundraising portfolio and launching a product do your audience really care about the cause? The simple answer is, not always. COVID-19 shook the world, everyone in every sector needed to adapt...

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Hello from the other side: What I learnt taking part in one ...

I used to love organising and taking part in fundraising events, but since I started work in fundraising (14 years ago!!), it felt too much like a busman’s holiday, and I’ve never been a...

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Behind the Scenes: Holding a COVID-Safe Photoshoot

Killer have been working with Samaritans for many years now and together we created their smash-hit virtual fundraising event, ‘Samarathon’. Despite being in the grips of a national pandemic, Samarathon far exceeded targets in 2020, increasing sign-ups and raising over half a million pounds. Now going into its third...

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Newsfeed

Charity Commission to review its handling of actors’ fund ...

Regulator accused of taking sides and disregarding law in supervision of boardroom dispute at Actors’ Benevolent Fund The Charity Commission has launched a formal review...

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Charities can campaign on ‘issues that provoke strong emot...

Exclusive: In wake of RSPB tweet controversy, Charity Commission says voluntary sector entitled to engage in political activity Charities should not hold back from engaging...

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‘I may be 102, but I want to do my bit’: ex-RAF pilot to...

Descending 17 storeys on a rope holds no fear for Colin Bell, who flew Mosquito bombing raids in the second world war When Colin Bell...

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Royal Society of Arts staff vote to strike for first time in...

Workers reject average 2.5% pay offer as report says leaders’ total packages rose from £359k to £976k Staff at the Royal Society of Arts (RSA)...

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Leaving party hailed a success ahead of charity’s HQ demol...

There were mixed emotions at a special party to mark a Shropshire charity saying goodbye to its headquarters ahead of demolition and the construction...

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Spread a Smile awarded ‘for significant contribution to ma...

Spread a Smile has been chosen as the recipient of The Magic Circle’s Martin Chapender Award, which recognises the charity’s services to the community,...

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Everton trio take on coding challenges at their charity’s ...

As part of National Coding Week, Everton first team stars James Garner, Jarrad Branthwaite and Joao Virigina headed to Everton in the Community’s Digital...

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Philanthropy supports aspiring Paralympian

RUBEN Harris, who was born with congenital talipes equinovarus which is more commonly known as clubfeet and had both feet removed, is determined to reach the top in wheelchair tennis. Ruben’s passion for wheelchair tennis began when he wanted...

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Our story
Results

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years
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